These donuts from Naniwaya are a popular souvenir for people visiting Kobe. Made with a unique donut dough that has a rich and natural sweet potato paste blended through, these fluffy and sweet donuts are a sweet potato lover's dream!
The sweet potato paste that gives these donuts all that flavor and texture is made by combining two of Japan’s most popular sweet potato varieties: Naruto Kintoki and Beni Azuma.
Baked donuts are really exploding in popularity across Japan, thanks to their unique texture and the fact that they’re a healthier alternative to regular donuts. Slowly oven-baked by skilled professionals, rather than being fried, baked donuts have a soft and moist texture, similar to a sponge cake.
This process ensures that all of the flavor of the natural ingredients is maintained, and results in baked donuts containing far less oil than fried donuts.
These melt-in-your-mouth treats are flavorful, soft, and a healthier choice compared to fried donuts.
- Contents: 6 individually-wrapped donuts
- Potential allergens: Egg, wheat, dairy
- Made in Japan
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- Taste
- Texture
- Freshness
- Ingredients
- SFSalisha F.Verified BuyerRated 1 out of 5 stars8/1/26Had high hopes
These were awful! They were dry and tasteless. I wouldn’t recommend.
JTJapanese Taste INT8/3/26Hi Salisha,
Thank you for your feedback. We're sorry to hear the Sweet Potato Baked Donuts didn't meet your expectations.
These are traditional Japanese baked donuts, which are quite different from the classic American-style donuts many people are familiar with. They're made with real sweet potato and are baked instead of fried, resulting in a denser, cake-like texture and a more subtle, naturally sweet flavor.
We understand that this style may not be what everyone expects, and we appreciate you giving them a try and sharing your honest thoughts.
- WNWachizya N.Verified BuyerRated 5 out of 5 stars2/16/26Delicious!
Texture and taste was amazing!
No photos cause they finished as soon as they arrived.
- ALAmanda l.Verified BuyerRated 5 out of 5 stars12/8/25Delicious
Will definitely buy again
- SUShimokita U.Verified BuyerRated 5 out of 5 stars10/3/25I love sweet potatoes.
Seeing this on the website is amazing for me. It's freshly baked indeed. I got the packaged intact. Only thing is of course, it's sweet and sugar is in the ingredient which wasn't added on the description online. But all good!
- CDCharlene D.Verified BuyerRated 5 out of 5 stars9/9/25Sweet potato donuts
Perfect for breakfast or snack
- CCChing-wen C.Verified BuyerRated 5 out of 5 stars8/7/25Good
Perfect to eat with ice cream
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